With so much of the population using the internet to find businesses or shop, having a strong website is an essential part of any business plan. However, with the rise of mobile technology,is becoming even more important to have a strong mobile site or app because more and more users rely on these mobile devices for their internet searching, especially when shopping or looking for local businesses like restaurants. There are some invaluable reasons why some of your marketing and advertising budget should be for smartphone and tablet users.
Mobile search advertising accounts for a large number of conversion, and this number will only grow as users continue to turn more often to their mobile devices rather than a computer. According to a Pew survey, smartphones and tablets account for 25 percent of all ad clicks, out of the 45 percent of mobile clicks. However, according to Forrester, 112 million Americans are expected to own a tablet by 2016. Additionally, about 70 percentp loan of mobile users take action the same day as they have performed the search. With such high conversion rates, you definitely want to have a mobile aspect to your marketing plan.
Easy Action for the Customer
When a customer finds you through your mobile search advertising, it is easy for him or her to take action. If you are a restaurant or local service business, often customers are already away from a computer when they search online for you. They can easily perform the search and then either call you directly from their smartphone, find directions, and more. It becomes an easy, streamlined process for a customer. If you have an eCommerce business, if a customer is out and sees a product and searches for it online, they can find your store and purchase it right there without any hassle. Because it is so simple and easy, it will create higher conversion rates.
Geo Targeting
When you integrate mobile search advertising into your marketing plan, you can easily access geo targeting. Basically, you can pinpoint your advertising to particular geographic regions. If you are a restaurant, you can focus more of your advertising in your local city and region, health supplement as more people will want to find your restaurant where you are actually located. If you want a wider global market, you can widen your geo targeting to what you want.